Stop guessing. Post with purpose.
A clear plan for what to post, when and why, built around your audience and your business goals. For businesses across Worcester, Birmingham and the West Midlands.
Busy posting. Going nowhere.
You open the app, stare at the screen and wonder what to post today. So you share whatever's to hand, try a trend you saw, and hope something lands.
Without a plan, every post starts from scratch. Your message changes week to week, the right people never quite get what you do, and there's no way of knowing what's actually working.
A strategy gives every post a job to do, and here's exactly how we build it.
What changes with a strategy
You know what to post, who it's for and what it should lead to.
- Every post is tied to a business goal
- Your message stays clear and consistent
- Content speaks to the clients you actually want
- A calendar that removes the daily guesswork
- Decisions based on your numbers, not hunches
A plan you can actually follow.
Everything needed to know what to post, who it's for, and how it moves people towards working with you.
Audience and competitor research
We look at who your ideal clients are, what they care about, and what others in your space are doing.
Messaging framework
The key messages, tone and stories that make it obvious what you do and why people should choose you.
Content pillars
Three or four themes that everything you post comes back to, balanced between building trust and driving enquiries.
Monthly content calendar
What to post, on which platform, and when, laid out month by month in your client portal.
Hook and idea bank
A running list of video ideas and opening lines based on your clients' real questions, so you're never stuck.
Monthly analytics review
We dig into your numbers, explain what's working in plain English, and adjust the plan to match.
From first call to a clear plan.
Discovery call
A free call to understand your business, your goals and the clients you want more of.
Audit
We review your current channels, your content so far and what's working for others in your industry.
Strategy session
We sit down together to agree your audience, your message and your content pillars.
Plan delivered
Your strategy and first month's calendar arrive in your client portal, ready to follow.
Review and refine
Each month we look at the results and update the plan to do more of what's working.
Two ways to work with us.
Take the plan and run with it yourself, or have us bring it to life for you.
Content strategy
We build the plan. You create and post the content.
- Audience and competitor research
- Messaging framework
- Content pillars
- Monthly content calendar
- Hook and idea bank
- Monthly analytics review and check-in
Content and management
Everything in Content strategy, plus we film, edit and post it for you.
- Everything in Content strategy
- Monthly shoot day for Reels and photos
- Editing, captions and hashtags
- Scheduling and posting
- Community management
- Monthly report and strategy check-in
All packages have a 3-month minimum term. We mainly work across the West Midlands and travel further for the right project.
Ready to know exactly what to post?
Book a free discovery call. We'll look at where you are now, talk through your goals and show you what your plan could look like.